Market Strategy

Aligning Market Strategy

The Alignment of Market Strategy is no simple task. It takes a keen knowledge of your product/service offering along with the value promise of your brand. Most small or mid-size companies have never stopped long enough to state their value proposition or promise, much less understand what it means.

A Value Proposition “a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those benefits”

Most of these companies began with a reason or

purpose in mind, but they evolved into something much different. While the founder or active owners may have an idea of what they want to deliver to their clients, rarely have they taken the time to articulate the value they truly deliver. Or even worse, they believe they deliver one set of values but in reality, deliver totally different or lesser value.

What leaders refer to as their value proposition or value promise often is out of sync with what the market believed to be of value. We help clients understand a market and then build a value proposition that identifies clear, measurable and demonstrable benefits end users get when buying their product or service. This is were Upland Sales can bring value to our clients.

Our process is simple, yet not easily accomplished without extensive experience. Steps include:

1. We ask penetrating questions about your product/service
2. We explore how you interact with your existing customers
3. We determine what your customers value
4. We validate your value proposition and promise
5. We identify how a value promise will fit in targeted market
6. We adjust as needed
7. We test-drive the value promise in the target market