Marketing Strategy

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Marketing Strategy

More than knowing who the key end-users are within the Upstream, Midstream and Downstream Oil & Gas markets. Upland Sales focuses on how economic, political and social dynamics affect these markets. We deliver a Marketing Strategy that identifies the best target to accelerate our client’s growth.

Upland Sales can develop an extensive Marketing Strategy that aligns a client’s service offerings with the best target market or set of target clients.

What leaders refer to as their value proposition or value promise often is out of sync with what the market believed to be of value. We help clients understand a market and then build a value proposition that identifies clear, measurable and demonstrable benefits end users get when buying their product or service.

Challenge

Solution

Expansion

Challenge

Value Proposition Misaligned

While the founder or active owners may have an idea of what they want to deliver to their clients, rarely have they taken the time to articulate the value they truly deliver. Or even worse, they believe they deliver one set of values but in reality, deliver totally different or less value.

A very low market share within the target market is normally the result of the misaligned value proposition.

Market Share

Solution

We Ask Penetrating Questions

….about your Product and/or Service, Safety Record, Quality and how you interact with your existing customers.

We Determine What Your Clients Value

….by asking them penetrating questions about your company, services and products. Then we ask them to validate your value proposition and promise.

Identify How Your Value Promise Fits Into The Target Market

….by reviewing it with targeted end users. If needed, we make adjustments and then test drive the value promise to a larger audience.

Expansion

Identify Key Target End Users

….that will have both a need along with a weakness within the relationship of our competitor. These Key Targets will have a high probability to win initial business.

Performance

We must strive to meet a high standard which will result in successful projects for our Industrial Customers. We will work closely with our client and the end user to manage expectations and to meet performance criteria which will result in continued business.

Utilize Success With Key Targets

….for recommendations to gain access and additional business with secondary end user targets. We can accomplish this only be forming strong professional relationship which can withstand the challenges of any project. We will say No when we must and Yes when we can, always finding creative solutions to challenges we face.

Marketing Strategy

Service List

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